Privacy Policy

ULICA (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, make a purchase, or interact with our services. ULICA sells fashion and lifestyle products.

ULICA acts as the data controller for personal information collected through our Platform. This policy applies to information collected through our website, mobile application, and related services, sales, marketing, or events.

By accessing or using our Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our services. Continued use after we make changes is deemed acceptance of those changes.

We use the information we collect to:

• Order processing: Process, fulfill, and deliver orders; send confirmations, arrange shipping, and provide tracking
• Payment: Facilitate secure payments and manage refunds, returns, and payment inquiries
• Shipping: Coordinate with logistics partners for fulfillment and delivery tracking
• Customer support: Respond to inquiries, resolve issues, and communicate about your account or orders
• Transactional communications: Send order confirmations, shipping updates, delivery notifications, and invoices via email or SMS
• Marketing: Send newsletters, offers, and product recommendations (you can opt out anytime via unsubscribe or account preferences)
• Fraud prevention: Detect, prevent, and investigate fraud and unauthorized access
• Legal and compliance: Comply with laws, regulations, and enforce our Terms and agreements
• Analytics: Analyze usage, improve the Platform, and develop new features

We use cookies, web beacons, and similar technologies to collect and store information about your interactions with our Platform. Cookies are small text files that help us provide, protect, and improve our services.

We use cookies for: essential (authentication, security); functional (preferences); analytics (usage and performance); and marketing (relevant ads and campaign effectiveness). You can control cookies through your browser settings or our cookie consent banner if applicable. Blocking or deleting cookies may affect Platform functionality and your experience.

We do not sell your personal data. ULICA does not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information with trusted third-party service providers who assist in operating our Platform, under contractual obligations to protect your information and use it only for specified purposes: payment gateways for processing; logistics partners for fulfillment and delivery; hosting and cloud services; analytics; email services; and customer support tools.

We may disclose your information if required by law, court order, or regulation, or when we believe disclosure is necessary to comply with legal process, enforce our Terms, protect rights or safety, or prevent fraud or illegal activity.

We retain personal information for as long as your account is active or as required for legal, regulatory, tax, accounting, or security purposes. We may retain certain information longer for compliance, business/accounting, dispute resolution, or fraud prevention. When no longer needed, we securely delete or anonymize data. If you request account deletion, we will delete your personal information subject to legal retention requirements.

We implement reasonable technical and organizational measures to protect your personal information, including: SSL encryption for data transmission; secure payment processing via compliant gateways; access controls and authentication; security assessments; backup and recovery; and staff training on data protection.

You have the right to access, correct, withdraw consent (e.g. marketing), and request deletion of your personal information, subject to our legal retention obligations. You can update account information in your account settings or contact us. To exercise any right, email support@ulica.in. We may need to verify your identity and will respond within a reasonable time in accordance with applicable laws.

We may update this Privacy Policy at any time. We will notify you of material changes by posting the updated policy on this page with a revised “Last updated” date. Continued use after changes constitutes acceptance. If you do not agree, discontinue use and contact us to request account and data deletion.

ULICA uses third-party providers such as payment gateways and logistics partners. ULICA is not responsible for third-party system failures, data breaches at those providers, or service disruptions beyond our control. Your use of those services is subject to their privacy policies.

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices: